To mobilize the ASU community as an engine for positive change that, through philanthropic investment, will measurably affect society’s pressing issues through the university’s vast constellation of intellectual capital, research infrastructure, students, alumni and friends.
To build an ethos that elevates gifts into investments, expands public interest and understanding, and demonstrates that we are faithful stewards of the investments entrusted to our keeping.
Financial support is best advanced by determining and aligning the motivations and aspirations of investors with the university’s intention to effect positive change.