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In his career researching the science of influence — what makes us say “yes” to a request — Robert Cialdini earned an international reputation in the fields of persuasion, compliance and negotiation. An internationally renowned researcher and writer, Cialdini wrote the bestselling books “Influence: Science & Practice” and “Pre-suasion: A Revolutionary Way to Influence and Persuade” among many other cutting-edge publications. In 2019, he was elected to the National Academy of Sciences, one of the most distinguished scientific organizations in the country. When you give to the Cialdini Naming Equipment Fund, you provide naming signage and maintenance on equipment in the Department of Psychology, where he served as a professor — honoring and furthering his work in the department.