So you want to raise money at ASU?

The ASU Foundation wants to help!

First, let's answer a few questions:

What is the ASU Foundation?

The ASU Foundation ensures the success of Arizona State University as a New American University by supporting all fundraising at ASU. The foundation's Office of Annual Giving provides assistance to students, staff and faculty who would like to raise money for a project.

Do I have to use the foundation to raise money?

In order for your donors to be able to claim their gifts as charitable contributions, yes. Better yet, the ASU Foundation has the experience, resources and tools needed to connect with supporters and successfully raise funds in support of ASU.

Really? So exactly what can you do for me?

IRS regulations, stewardship, gift receipts, data analysis, online giving, donor segmenting, crowdfunding, social media strategies: there can be a lot to consider when it comes to fundraising. The ASU Foundation can help you manage all of the above and more — we’re here to help.

Let’s work together on behalf of ASU

The process for raising money may differ depending on all sorts of factors: funding need, existing resources, potential audience ... there’s no one, cookie-cutter way to connect with supporters. There are tools, strategies and best practices for fundraising, however — and the ASU Foundation can provide you with those resources.

Here’s how to get started:

For what projects or activities can the foundation help raise money?

We can help with all kinds of projects and activities that have a beneficial link to ASU, and would love to discuss the details of your fundraising wants and needs. Contact us at 480-965-6754 to get the conversation started.

What can’t be counted as a charitable contribution through the ASU Foundation?

You can’t raise money for an individual student to cover tuition or travel costs.
You can’t hold a raffle or other game of chance.

To ensure your fundraising efforts follow IRS regulations and can be counted by your donors as a charitable contribution, contact the Office of Annual Giving at 480-965-6754.

What about crowdfunding?

We got this.

The ASU Foundation is out in front when it comes to crowdfunding and is building one of the few programs in the country devoted to students, staff and faculty who want to use the power of personal networks and digital tools to raise money for ASU projects and organizations.

Why use the ASU Foundation for crowdfunding?

Benefit ASU Foundation The other guys
charitable gift May be considered a charitable contribution for tax purposes. Donors receive no tax benefit. Not deductible.
fees Gifts are not subject to fees. No fee to participate in the program. High fees, regardless of the amount raised.
goal requirement Not goal-contingent. Your group receives any amount that you raise. Goal-contingent. You only receive funds if you meet or exceed your goal.
ASU branding Fully supports use of ASU images, logos, and trademarks. Use of ASU images, logos and trademarks is not authorized.

Crowdfunding is not as easy as waving a magic wand or setting up a website,

but the ASU Foundation's program is designed to provide the help and tools you’ll need to raise funds in support of your project or organization at ASU.

Contact the ASU Foundation’s Office of Annual Giving to learn more about PitchFunder, ASU's crowdfunding program: 480-965-6754.

Ready to start crowdfunding? Apply to the program here:

Other resources:

Innovation Challenge — seeks undergraduate and graduate students from across the university who are dedicated to making a difference in our local and global communities through innovation. Students can win up to $10,000 to make their innovative project, prototype, venture or community partnership ideas happen.


Edson Student Entrepreneur Initiative — provides funding, office space and access to seasoned entrepreneurs and industry mentors to teams of students within all university disciplines. This accelerator gives student entrepreneurs the opportunity to develop their innovative ideas, launch viable businesses and advance their enterprises.

For tax-reporting purposes, the ASU Foundation does not allow the following language to be used in fundraising: tax-deductible, complimentary, free.

For information on what qualifies as a charitable contribution (which indicates the types of funds the ASU Foundation can accept), quid pro quo contributions, fair market value and rules on insubstantiality, go to: and type your query into the search engine.

ASUF tax disclaimer:
All funds will be deposited with the ASU Foundation for A New American University, a nonprofit organization that exists to support Arizona State University (ASU). Gifts in support of ASU are subject to foundation policies and fees. Your gift may be considered a charitable contribution. Please consult your tax adviser regarding the deductibility of charitable contributions.